To help brokers keep connected with their customers during the Covid-19 outbreak, UK-based ICMIF member Ecclesiastical has teamed up with Factor 3 (an integrated advertising, branding, design and digital agency) to produce a guide on how to use social media during these difficult times.

This is the latest module in Ecclesiastical’s popular Social Club programme and it was released this week to support brokers during the UK-wide lockdown, which has created new challenges for them and their customers alike.

‘Staying Social during COVID-19’, is a ‘do’s and don’ts’ guide to help brokers navigate social media throughout the outbreak.

Launched in 2019, the Social Club project has provided brokers with handy tips and tools to help them get the most out of social media and to make it work for them and their customers.

The guides have been developed with Factor 3’s social media and digital marketing expert Laura Sensecall and cover areas such as how to build follower numbers, how to advertise on social media and how to make social media easier to use.

Adrian Saunders, Commercial Director at Ecclesiastical, said: “Many brokers may have been feeling unsure about the best way to keep in touch with customers during this challenging time, and whether or not social media is an appropriate channel to do so. We have used our unique position as market specialists to respond to the needs of the brokers we work with, moving quickly to get the input from the experts and to produce this guide.

“Communication with customers is so important at the best of times, so it is even more vital that our partners get things right as we work through these challenging times.

“The expertise of Factor 3 has been valuable in helping us to produce this guide which can help our broker partners to enhance their brand and build strong relationships with their audience.”