The reputation of ICMIF member Achmea in the Netherlands has greatly improved in the past year according to a ranking published earlier this month by the reputation tracking organisation RepTrak. In the list, Achmea has risen from 27th place to 16th place, which is the greatest increase in position in the ranking of the top 30 of largest companies in the Netherlands by turnover.

The reputation of the companies surveyed is measured by a number of aspects. Among other things, the results of the latest survey have shown that Achmea demonstrated a strong increase with regard to “having a positive influence on society” and also on indicators relating to Corporate Social Responsibility.

Achmea also showed a remarkable increase in the areas “products and services” and “innovation”. The respondents gave Achmea a higher score for innovation in terms of ‘leading the market’ and ‘high adaptability’. The researchers do point out that “although the increase in Innovation is impressive, there is still a lot of room for improvement to fit in with the top in the Netherlands”.

Philips tops the rankings followed by ASML and FrieslandCampina. Rabobank finished in 12th place and health insurer CZ remains the only ‘sector colleague’ ahead of Achmea sitting in 13th place.

The “RepTrak” survey is conducted among a panel of the Dutch public and is considered authoritative in the field of Corporate Communication. The entire ranking of the Reputation Institute can be seen here.

Willem van Duin (pictured), Chairman of the Executive Board of Achmea said: “It is great that Achmea has risen so strongly in these leading rankings. You don’t build a good reputation overnight. This requires a continued focus on making the right choices for our company and for society. As a cooperative insurer, we have been doing this for many years and it is wonderful to see that we now also receive this recognition. This increase is a great compliment to the work of many colleagues at Achmea over the years. Our strategic period “The Power of Together” is aimed, among other things, at “being recognized and recognized as a company that adds value for customers and society”. The fact that the survey shows that we are doing above average in the areas of innovation and social involvement makes this increase even more attractive. We see this as a boost to continue our social path with vigour.”