French ICMIF member MAIF says it recognises that customer behaviour is constantly changing and therefore the mutual insurer is also adapting and pursuing a strategy of diversifying its offer. Altima, MAIF Group’s innovation laboratory, has been busy this year developing the “Unique Insurance” (l’Assurance Unique”) product, which it says will be a disruptive and unprecedented offer on the market, bringing simplicity, confidence and peace of mind for member policyholders.