Personal finance comparison site, finder.com has named ICMIF member Simplyhealth (UK), a leading provider of health and dental plans, the winner of the Health Insurance Innovation Awards 2021.

This year marks the first of Finder’s Innovation Awards series in the insurance space.

Finder’s Innovation Awards series recognises providers that are innovating in their chosen field, by bringing new and impactful features to the market and delivering unique and beneficial services to their customers.

The shortlist of finalists in each category was selected by Finder’s subject area specialists, who identified the providers they felt were displaying key innovations in their field. An expert judging panel decided winners and highly commended positions based on uniqueness of innovation, impact in the market and value to customers.

Simplyhealth was voted the winner in this category for its:

• Digital health tracker, SimplyMe
• Online wellbeing resources
• Policy towards pre-existing conditions
• Simple application process

Pam Whelan, Sales Director at Simplyhealth commented: “We are delighted to have won the best Health Insurance Innovation award 2021.

“We make it easy for more than 3 million people across the UK to access health products, services, and support, so they can get the help they need – when they need it. With the pandemic affecting all of us, we made online wellbeing resources available for free on our Healthy Living Hub and launched our health tracker app, SimplyMe in October 2020 to add further value to our health plans.”

Winners were announced on 10 March 2021. More information about the awards can be found here.