part of the actions for the 15th anniversary of its CSR Programme, ICMIF member Sancor Seguros (Argentina) developed a playful proposal through which it could share the concepts of its innovative “Sustainable Citizen” programme. The result is a virtual game called “Ser Sustentable” (“Be sustainable” in English), and it is hoped that playing the game will give long-lasting results in terms of influencing people to live more sustainable lives. It is also hoped that the game will help Sancor Seguros to reach a wide range of different interest groups.