French ICMIF member MAIF has joined forces with Ulule, a crowdfunding platform for entrepreneurs, to launch Bien ou Bien, a marketplace selling a wide range of products including fashion, beauty products and childcare.

MAIF and Ulule launched BienouBien.com (Good or Good) last month. It is an e-commerce platform which aims to offer an alternative solution to people who wish to consume responsibly. Bien ou Bien brings together everyday products, designed by brands which are committed to respecting the environment and people.