Date: 24 March 2022, 3pm GMT

In February 2022, ICMIF launched a new report Leveraging the mutual difference which shared the findings of a recent member survey of marketing and communication functions across the ICMIF membership to see how members used their mutual/cooperative status as a point of difference when marketing and communicating to customers, when recruiting, and when communicating with employees. The unique differentiators which many ICMIF members shared, coupled with ICMIF’s own research and subsequent financial insights, demonstrated clear opportunities for ICMIF members to market their mutual and cooperative difference as this resonates and aligns with a variety of their stakeholders.