As part of its strategic transformation to become a national insurer, Canadian ICMIF member Gore Mutual Insurance Company has introduced a refreshed brand identity to reflect this ambition and its purpose to provide Insurance that does good.

Grounded in its purpose and guided by its core values, Gore Mutual believes that being good and doing good by its employees, customers and broker partners will benefit not only them but also the organisation – which in turn allows it to spread good in local communities and reward the good it sees in others. This is what is driving the mutual’s work to become a purpose-driven, digitally-led national insurer.