Turkish ICMIF member Anadolu Sigorta has been announced one of the winners of Celent’s Model Insurer Program 2022 in the Customer Experience Transformation category, for its digital insurance “juno” mobile application, aimed at the millennial generation.

The Celent Model Insurer awards were launched 16 years ago and recognise the effective use of technology in different areas critical to success in insurance, providing practical insights and examples of innovation. Transforming the customer experience is increasingly important to insurers who are looking to differentiate themselves and drive sustainable growth. This award commends the work Anadolu Sigorta is doing to improve the experience for prospects, policyholders, distributors, vendors and other constituents.